Bold ideas need dependable infrastructure and people who can build and maintain it.

At Qu, we run sovereign, in-country infrastructure, data centres, cloud, and managed services, so Canada’s builders and innovators can move fast without trading away control. Your work will help keep data close to home, accelerate teams, and scale growth for the builders and dreamers who rely on us.

We’re building for decades, backed by InfraRed Capital Partners and Sun Life. We’re small by design, 120 people, so your voice carries and your impact shows. You’ll work on real problems that matter: to take the routine and the complex off our customers’ plates so they can focus on what they need to grow.

If you want your best work to power someone else’s moonshot, this is your place. Quiet power, built for the builders and the dreamers. We’re Qu.

We are seeking a strategic Director of Marketing to lead the full marketing and communications function. This pivotal role will be a key member of the leadership team responsible for developing and nurturing the company’s brand, voice, and values; leading and executing comprehensive marketing strategies that drive brand awareness, generate qualified leads, and support the company's ambitious growth objectives; and build and manage a high-performing marketing team, ensuring alignment with sales goals and overall business strategy.

○     Develop and implement a holistic marketing communications strategy that encompasses brand positioning, sales enablement, digital marketing, content strategy, and public relations aligned with business goals

○     Identify competitive landscapes, emerging technology, and customer insights to drive innovation in marketing approaches

○     Define and manage the overall marketing budget, ensuring efficient allocation of resources for maximum ROI

○     Recruit, mentor, and lead a small but high-performing marketing team

○     Manage the company’s B2B marketing agency of record, ensuring they deliver maximum value by meeting measurable KPIs

Digital marketing and lead generation:

○     Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and website to maximize brand awareness, lead generation, and customer acquisition

○     Develop a focused content strategy that supports the customer journey with whitepapers, case studies, webinars, blog posts, fact sheets, and videos, nurturing prospective customers through to a seamless handoff to the sales team

○     Leverage data and analytics to continuously optimize digital campaigns and improve KPIs

○     Lead media relations, events, and thought leadership initiatives to enhance brand reputation and industry presence

○     Manage the company’s CRM and content publishing platform

○     Define and champion the brand identity, messaging, and voice across all internal and external communications channels

○     Establish an internal communications strategy that will engage and invigorate team members to work to achieve the company’s business objectives

○     Lead customer communications across all touchpoints, consistently implementing feedback to improve effectiveness

○     Develop and manage the Company’s crisis communication plan, with a focus on customer issues response

○     Work closely with the sales leadership to align marketing strategies with sales targets and provide necessary tools, content, and insights to empower the sales team

○     Implement feedback loops between marketing and sales to continuously refine strategies and improve lead quality

○     Formulate a reporting dashboard that measures KPIs for all marketing and communications activities

○     Regularly analyze marketing performance data, reporting strategic insights and recommendations to the leadership team

●     Minimum 10 years of progressively senior experience in marketing

●     Strategic thinker with a strong analytical mindset and the ability to translate data into actionable insights

●     Extensive experience in B2B marketing, ideally within the technology, IT infrastructure, or data centre industry

●     Past experience in industry event management

●     Experience in partner relationships, including co-marketing with data centre brokers, marketplaces, and OEM communities

●     Deep understanding of Canadian and North American data centre, AI, and cloud markets

●     Good understanding of data centre technical principles, including space, power, cooling, network, and cloud

●     Demonstrated success in developing and executing successful, data-driven marketing strategies that have driven measurable business growth

●     Deep expertise across SEO, SEM, social media, email, content marketing, and other digital advertising channels

●     Strong leadership and team management skills

●     Proven ability to drive results in media relations, customer communication, and internal communication

●     Experience managing industry events and speaking opportunities for senior leaders

●     Exceptional written and verbal communication, presentation, and interpersonal skills

●     Proficiency with HubSpot or similar CRM/marketing automation platforms

●     Bachelor's and/or Master’s degree in Marketing, Business, Communications, or a related field